fight fire with fire
📖 generalMeaning
To respond to an attack or difficult situation by using the same methods as one's opponent, even if those methods are aggressive or extreme.
Literal Meaning
To combat an uncontrolled combustion reaction with another uncontrolled combustion reaction.
Example
“When the competitor launched an aggressive advertising campaign, our marketing team decided to fight fire with fire and retaliate with an even more impactful campaign.”